Questrade Financial Group (QFG) of Companies is committed to helping Canadians become much more financially successful and secure. We are everything a traditional financial institution is not. Our vision is to revolutionize financial services for the benefit of Canadians by providing the most innovative and cost efficient financial services online.
That's why we empower our employees to continuously grow their professional careers with QFG. We believe in having a diverse, inclusive place to work and our flexible working arrangements brings that to life so you can unleash your creativity. Our values are a part of our DNA, and we care deeply about our people helping us fulfill our mission and become an important part of our community. We are always looking for like-minded professionals to join our team. Come grow with us.
We're looking for our next Programmatic Media Specialist. Could It Be You?
As a Programmatic Media Specialist, you will be responsible for driving acquisition through programmatic media with a focus on optimizing metrics such as cost per lead (CPL), conversion rates, & cost per acquisition (CPA), by campaign and tactic.
Responsibilities will include overseeing the day-to-day technical and operational support for all programmatic media in-market with a key focus on ensuring successful campaign launch, pacing, delivery and meeting business KPIs. You will also participate and provide optimization and tactical recommendations as well as carry out modifications to increase overall programmatic media performance.
Need more details? Keep reading...
Campaign set up, delivery and implementation:
#LI-NP1
#LI-Hybrid
At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
That's why we empower our employees to continuously grow their professional careers with QFG. We believe in having a diverse, inclusive place to work and our flexible working arrangements brings that to life so you can unleash your creativity. Our values are a part of our DNA, and we care deeply about our people helping us fulfill our mission and become an important part of our community. We are always looking for like-minded professionals to join our team. Come grow with us.
We're looking for our next Programmatic Media Specialist. Could It Be You?
As a Programmatic Media Specialist, you will be responsible for driving acquisition through programmatic media with a focus on optimizing metrics such as cost per lead (CPL), conversion rates, & cost per acquisition (CPA), by campaign and tactic.
Responsibilities will include overseeing the day-to-day technical and operational support for all programmatic media in-market with a key focus on ensuring successful campaign launch, pacing, delivery and meeting business KPIs. You will also participate and provide optimization and tactical recommendations as well as carry out modifications to increase overall programmatic media performance.
Need more details? Keep reading...
Campaign set up, delivery and implementation:
- Support execution of digital media campaigns in various DSPs including Google Display and Video 360, Verizon Media, Amazon Advertising and other demand side platforms for campaign setup, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation
- Create campaigns and traffic ads as needed in Campaign Manager (DCM)
- Work in conjunction with the overall Digital Team to provide strategic recommendations and strategies for digital Display, Native, Video, and Audio on a campaign to campaign basis
- Manage media budgets across platforms and troubleshoot campaign delivery when required
- Work with the team to ensure that all campaign documentation is organized as per our specific process
- Provide strategic support in the utilization of data sets to create audiences for further testing & optimization
- Work directly with partners and vendors to become fluent in new features capabilities for testing and/or troubleshoot campaign issues
- Day to day support for monitoring and optimization of campaigns in demand side platforms
- Oversee and maintain weekly, monthly and ad hoc reporting on campaign performance and share regular updates with key stakeholders
- Create automated reporting to inform key stakeholders of weekly performance
- Monitor in market performance and provide timely recommendations for improving campaign performance
- Work in collaboration with the Digital Marketing team on overall strategy, planning and innovation
- Provide recommendations on tactics, audiences, placements and pacing for programmatic campaigns
- Actively participate and support the Digital Marketing team during campaign briefings and other related digital marketing presentations
- Act as the programmatic expert for strategy, execution, innovation, and training for marketing team
- Ensure knowledge sharing across the marketing team
- Have 3-5 years of hands-on experience in demand-side platforms (DV360, Verizon Media, Amazon Advertising), trafficking (Campaign Manager), and ad operations
- Have experience optimizing towards business KPIs in client acquisition & lead gathering
- Have experience with Google Marketing Platform
- Have experience with analytics/visualization tools such as Tableau, Data Studio.
- Have an interest and aptitude for analysis / analytics (you must be an analytical thinker)
- Are passionate about working with RTB in the Canadian space (data, inventory)
- Have strong proficiency in GSuite & Excel
- Have a strong understanding of pixels/tagging for digital campaigns
- Have fundamental knowledge of online media metrics and analysis
- Have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner
- Are a data-driven individual
- You know how to set up and use data modeling tools and strategies to assess overall data performance and composition to aid campaign performance
- You understand Data Management Platforms, including use cases and benefits
- You have digital experience with a media agency
- You have experience managing non-programmatic online media campaigns
- You have experience and/or personal interest in the financial industry
#LI-NP1
#LI-Hybrid
At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
Company:Questrade Financial GroupLocation:Toronto ON CAJob Types:Full TimePost Date:June 7, 2022Valid Through:July 7, 2022
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