Company Overview
Motorola Solutions is there for our customers when everything is on the line. In extreme moments — when a hurricane lands or when a fire breaks out. And in everyday moments — when a package arrives just in time for the holiday or when a child doesn't miss the school bus home.
We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.
Department Overview
The Government Solutions Marketing team creates and oversees the execution of regional marketing plans for law enforcement, fire, emergency medical services, government services, and federal communications. The team coordinates and oversees the marketing strategy for campaigns and thought leadership content, serves as a center of solutions expertise, manages customer advocacy sponsorships and relationships and is responsible for customer briefings and demonstrations.
Job Description
The Field Marketing Analyst is a high-visibility role that works closely with the sales team to identify regional sales opportunities that need marketing support.
This position will:
Strategize the digital marketing plan for the Central US/Canada Region for defined products across Motorola brands, including audience segmentation, marketing tactics, and media mix recommendations
Work with business unit, product, and sales leaders to shape campaign themes for a yearlong timeframe.
Coordinate with key functions as they fulfill the programs that comprise a campaign (digital campaigns marketing team, marketing operations, call center, sales enablement, marketing analytics), and the tactics that comprise these programs.
Develop strategy for regional events by coordinating sponsorship, product demos, and marketing materials
Plan and execute account-based marketing activities
Create custom content to support large business opportunities, including print materials, micro-sites and videos
Develop customer references and case studies
Identify regional marketing needs and highlight to other teams within the marketing department
Knowledge/Skills:
Bachelor's Degree required, Marketing or related field preferred
2+ years of marketing or sales experience
Experience creating marketing plans and digital marketing strategies to drive tangible results via a demand waterfall
Experience working with digital media and social marketing platforms as well as online search strategies to drive leads
Ability to understand marketing data and analysis while developing plans to adjust tactics from these insights
Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment
Familiarity working directly with sales teams and sales leadership
Exceptional verbal and written communication skills
A proactive approach to problem identification and resolution
Demonstrated experience working in marketing; Good presentation skills to small groups, including PowerPoint development
Able to gain a sales-level working knowledge of our broad portfolio
The position will require up to 50% travel (Central US/Canada Region).
Basic Requirements
Bachelor's Degree
2+ years of marketing or sales experience
Travel Requirements
25-50%
Relocation Provided
None
Position Type
Experienced
Referral Payment Plan
No
EEO Statement
Motorola Solutions is an Equal Opportunity Employer. We welcome and encourage diversity in our workforce. Motorola Solutions will provide reasonable accommodation to applicants with disabilities upon request. Motorola Solutions souscrit aux principes d'équité en matière d'emploi. Nous accueillons favorablement la diversité au sein de notre effectif. Sur demande, Motorola Solutions offrira des accommodements raisonnables aux candidats handicapés.