Summary:
The Digital Marketing Specialist (Paid Media Specialist) is responsible for campaign management across media advertising platforms, including but not limited to: campaign creation, strategic approach, performance analysis, optimization, reporting, and forecasting. The Digital Marketing Specialist (Paid Media Specialist) is expected to work collaboratively with a cross-functional team to deliver against the goals for the advertising campaigns and report on performance to internal stakeholders. This is a remote position.
General Responsibilities:
Responsibilities are applicable based on the position focus/channel.
- Create and launch new paid media campaigns and/or channels as needed.
- Monitor, optimize, and troubleshoot campaigns to performance goals.
- Conduct analysis that results in actionable insights and data-driven recommendations.
- Manage large monthly budgets across channels and campaigns and provide investment recommendations.
- Identify, communicate, and act on opportunities and risks proactively.
- Ensure campaigns follow industry and internal best practices.
- Drive innovation within campaigns and channels.
- Report and present performance and recommendations to stakeholders.
- Collaborate across teams to test and optimize targeting, creative assets, and messaging to improve ROI.
General Qualifications:
- 4-year degree from an accredited institution in Marketing or equivalent discipline and/or appropriate combination of experience and education.
- 2+ years of experience in a digital marketing role.
- Experience in the following ad platforms: Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads (including Google Ads Editor and Microsoft Advertising Editor), The Trade Desk
- Proficiency with Microsoft Office Suite (specifically Excel, Word, and PowerPoint).
- Familiarity with Google Analytics.
- Experience with managing advertising budgets of at least $50k/month.
- Ability to analyze and interpret marketing data/KPIs and evaluate paid media performance.
- Ability to collaborate well with a cross-functional team and communicate performance effectively with stakeholders.
- Knowledge of digital advertising industry, including current trends and best practices.
- Strong project and time management skills.
- The following are preferred but not required: Search Ads 360, Google Data Studio, Ad copywriting, Tableau, Salesforce/MarketingCloud, Canva, Convertr.
- Industry Certs: Google Ads, Google Analytics, SA 350, Microsoft Ads, and Facebook Blueprint.
Supervisory Responsibilities
- None.
Benefits:
- Health benefits (medical, dental, vision) start immediately
- Tuition assistance
- Pet Insurance
- 401K with Company Match
- Paid volunteer days
- Personal, Vacation, and Sick Time
- Growth Opportunities
As required by the Colorado Equal Pay Transparency Act, Pearson provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $65,000 - $75,000. This position is eligible to participate in an annual incentive program, and information on benefits offered can be found on our benefits website: https://pearsonbenefitsus.com/
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Job: MARKETING
Organization: Virtual Learning
Schedule: FULL_TIME
Req ID: 5817